Email opt-in lists are very important. They provide you a legitimate way to keep in touch with your customers, not to mention a way to ensure that you don’t lose them to the competition as well.
Choose the best software that will allow you to automate the registration process for would-be subscribers. Once you have this up and running, visitors of your blog can automatically opt-in to your email list even without your physical supervision. As the settings for these programs are configurable, it’s up to you to choose whether approval of subscriptions would be automated or manual.
Offer and Link
Use an attention-catching image or decorative text when inviting people to join your email list. Be sure to place it in a prominent area of your homepage. As for other pages, just choose a spot where it’s highly visible and which you could maintain for your entire website.
As for the link, just keep it simple and remember to make regular checks in order to ensure that it’s always in good working order.
Call to Action
Since building your email list is your current goal, it’s best to end every blog entry you write with an invitation to join your email list. Your call to action for now should offer strong encouragement on joining your email list.
For an effective call to action, just keep your sentence short but powerful. Use action-packed words and if possible, try creating a sense of urgency with your words.